We have two groups. One watches a movie during which the characters swear profusely (like The Boondock Saints), the others watch a children's movie (like The Jungle Book). Then all the participants are given an extensive survey which asks amongst other questions how often the given participants swear or use profanity. Then after the lengthy survey is completed and handed in the experimenter will accidently spill coffee all over and inform the participants that they need to re-do new surveys. We will listen for who is more likely to swear.
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I love it....what is the mechanism whereby the subjects are more apt to swear? Is it a priming mechanism like the "silk", "silk": "What do cows drink?"
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